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Vaga para Gerente de Marketing

Por | 30/07/2007

pauta@mundodomarketing.com.br

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Vaga para Gerente de Marketing

A Boyden Global Executive Search está buscando um Gerente de Marketing para trabalhar em uma multinacional na área de Calçados e Acessórios infantis. É desejável experiência em licenciamento de marca. A base de atuação é em São Paulo. Os CVs podem ser encaminhados para fernanda@boyden.com.br. Inglês é indispensável, tanto que a descrição da vaga vem na língua inglesa.

- Manages a product category or categories and licensing relationships to meet or exceed predetermined revenue targets and growth objectives.

- Participates and contributes to the strategic planning process.  Develops strategies and business plans by retailer, brand and property.

- Analyzes and understands market trends, consumer and retailer and industry needs.  Identifies new product opportunities and the most efficient method of distribution.

- Responsibility for assigned categories to include annual budget planning and quarterly revenue forecasting.

- Manages licensees for assigned category which includes contract negotiation, resolving issues, reviewing/approving of submissions and promotion/advertising initiatives.

- Responsible for cost assessment, recommendation and control of promotional, marketing, research and creative expenditures.

- Recommends initiatives, providing cost/benefit analysis and an estimate of return on investment.

- Works with Licensees, Retail and Creative Teams to develop product that meets retailer needs by distribution channel while maintaining quality and character integrity standards.

- Seeks information on industry "best practices" to deliver cutting edge/on trend product design and improve processes.

- Supports internal initiatives generated by Marketing and Sales Teams.

- Performs other duties as assigned.

- Manages a major product line or several business-critical product lines

- Manages staff, resources and/or large accounts.  Receives general direction from manager. Establishes team objectives.

- Interacts with category teams, creative, licensees, DCP Sr. management, outside vendors and/or creative studios, retailers, manufacturers.

- Five years related experience or Masters + 2-3 years experience in Footwear and/or accessories. Experience in financial/market analysis and research, retail management and consumer products marketing.

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